Tools

The tools we actually use.

Not an affiliate list. This is the real stack running TBM, plus the honest answer on when you need each one. Most coaches buy tools years before they need them.

Start Here

Phase 1: you need almost nothing.

Your phone, one social platform, and a way to talk to people. That is genuinely it. Every rupee spent on tools before your first paying client is a rupee spent avoiding the actual work.

The free starter stack

Phase 1, first paying client

Everything here is free. If you do not have a paying client yet, do not go past this block.

Your phone camera

Free

Shoot reels, lives and stories. No ring light, no mic, no editing suite.

Raw content outperforms polished content when you are unknown. People buy the person.

Instagram or LinkedIn

Free

Pick one. Not both. Optimise the profile and post daily.

45% of our audience is on Instagram, 15% on LinkedIn. Two platforms badly beats one platform well, so pick one.

WhatsApp

Free

Build your free community and run your conversations here.

Every clarity call starts as a WhatsApp conversation. This is your real CRM in phase 1.

Google Forms

Free

Your buyer magnet, your survey, your application form.

You do not need a funnel builder to collect names. You need a form and something worth filling it in for.

When you start delivering

Phase 2, around Rs 1L a month

Now you have clients to serve and a list to nurture. These are the ones worth paying for.

Zoom

We use it

Live calls, coaching sessions, webinars and workshops.

Everything at TBM runs on it. Reliable at scale, and your students already know how to join a Zoom link.

TagMango

We use it

Course hosting, community, payments and the mobile app, in one platform.

This is where the entire TBM LMS lives. One platform instead of five stitched together is worth a lot once you have members.

MailerLite

We use it

Email list, broadcasts and automated sequences.

Your list is the only audience you own. Start building it the day you have something worth sending.

Razorpay

We use it

Payment links, checkout and subscriptions for Indian coaches.

Built for India. UPI, cards and EMI without fighting international payment gateways.

The AI layer

Any phase, once you know your message

AI makes a working system faster. It does not give you a system. Get the message right first, then let AI multiply it.

ChatGPT

We use it

Content drafts, hooks, research and repurposing.

Best used as a first-draft machine and a thinking partner, never as a publish button.

Claude

We use it

Long-form writing, scripts, and building actual tools and systems.

Stronger on long context and nuance. Most of the AI systems inside TBM are built with it.

Only when you scale

Phase 4 and beyond

Genuinely do not touch these early. They solve problems you do not have yet.

Meta Ads

Later

Paid traffic to scale a webinar that already converts organically.

An ad amplifies a message. If the message is not converting organically, ads just help you lose money faster.

Automation and funnels

Later

Email sequences, WhatsApp automation, full funnel builds.

Automate a process that already works manually. Automating a broken process gives you a broken process at speed.
The rule: buy a tool when the manual version is genuinely painful, not when you are looking for a reason to feel productive.
Built By TBM

Free tools we built for you.

No signup wall, no card. Use them whether or not you ever join.

The Edge Map

Find the positioning that makes you the obvious choice instead of one more coach in the feed. Built around the real alternative your client would pick if you did not exist.

Find my edge →

Organic Client Scorecard

Score your business across the five dimensions that decide whether clients come in consistently, and see which one is costing you most.

Get my score →

Gap Assessment

Find the specific gap between where your business is now and where you want it to be, with the next action named.

Find my gap →

How TBM Works

The full handbook. How the community operates, how the memberships differ, and how to get the most out of being here.

Read the handbook →

Tools do not build the business.

The system does. Come see how the whole thing fits together, live, for free.